...a whole new generation of businesses are beginning to appear.

The City of Stoke-on-Trent is being reborn. A whole new generation of businesses are beginning to appear. Some are based on the traditional ceramics industries of the city, while some are completely new.

The city is rife with entrepreneurs working to build new business and creating products, services, jobs and wealth. One of the core philosophies behind this rebirth is the Hothouse Principle: a unique business development organisation for support and change; that extends beyond the physical work space, providing the very best in technology and services, to give new entrepreneurs the inspiration they really need to build cutting-edge industries and the FT 100 of tomorrow.

At the surface level the facilities of the Hothouse Principle provide the basics any business start-up needs: premises, technology, advice and training. However there is more to this philosophy than simple material benefits: the Hothouse Principle is about encouragement, inspiration and celebration. It can help new businesses take their vision, grow them and bring them to fruition by providing the structure that they need to build and grow.